Muslim Fashion - The $254 Billion Market

This week, I have been reading BOF and fastcompany.com  for some updates in whats been going on in fashion lately. I came across an interesting article about how Muslim fashion has such a huge market for modest clothing yet not many designers really cater to that. I found it quite baffling that some of the big spenders and elitists from Dubai who are majority Muslim people, have no designers to really turn to, to find fashion that suits them. Especially Muslim women.

The Naked Brand

Yesterday, I watched a documentary on brands and how they choose to advertise. It was greatly interesting to me how the least obvious methods of advertising actually showed to be the most successful. In a time where everywhere we look contains some method of advertising, do we still listen? These are the questions that were asked during the documentary and I feel like we loose trust in a lot of the content we now see.

Sustainable Fashion

Sustainable fashion is one of the main problems in the fashion industry today. From issues concerning the work place through to waste in materials, there are ways companies are trying to overcome this and trying to improve on sustainability.