The McQueen documentary 2018

On June 8th, the Alexander McQueen film/documentary will be coming out. Ive always been a fan of his work since a young age with the way his garments were like art pieces. I can't wait for this documentary to air, out as I feel the public never really got to see what the life of Alexander McQueen was really like. Since McQueens death in 2010, I feel the brand has had a lot less impact on the fashion society today and I haven't seen much groundbreaking things from them. However, in this documentary we will see never before seen footage of his most groundbreaking fashion shows.

My £54 Customs Charge!

Around 2 months ago, I purchased clothes from an Australian brand called White Fox Boutique. Slightly more expensive than the mass market stores in the UK. However, the quality of the clothes are SO MUCH BETTER just for paying that little extra. Its always a risk buying from abroad because you're never quite sure what you're going to get, but I built trust in the brand over social media, UK bloggers and also previous purchases. These clothes are ones that you'll want to keep for ever and it's sad to say I can't think of one shop in the UK that sells this kind of quality with designs that you genuinely love. Although everyone has different taste, I feel for the female market, Australia really does have some of the best brands. 

A Wedding to remember

A beautiful celebration of British culture. Royal weddings. 19th May 2018 Prince Harry and actress Meghan Markle got married. While I was laying in bed on a lazy Saturday morning, I was watching the royal wedding in all its glory... On my laptop. Im not a royalist at all but all I was really interested in was what is she wearing! 

Music Maverick - Björk

Björk 

Watching Jools Holland today, I came across Björk. I had never heard or seen her before, however, her performance captured my attention based on how unique it was. I've never seen anything like it. It was like a mixture of performance art and music. I found out that she 'is an Icelandic singer-songwriter and founding member of the band the Sugarcubes. She went on to a strong solo career with songs like "I've Seen It All" and "Human Behaviour," as well as acting success.' (https://www.biography.com/people/bj%C3%B6rk-9542528)

Gender-Neutral Fashion

This year, I have noticed a huge trend in inclusivity. Whether it be for makeup or clothing, individuals are demanding more from brands. When it comes to the LGBTQ+ community, unisex clothing is almost nowhere to be seen in stores. The fashion industry today in mass form offers baggy streetwear as an alternative for unisex clothing. However, this is not necessarily enough or meets the needs of the LGBTQ+ community.

Minimal VS Maximal

This week at uni, I've been looking at 8 different brands to decide which one I would like to take forward to create a brand story for, with fragrance in mind. One of the brands which has stood out to me is House of Hackney. Its maximal approach has made me question... whats happened to maximal design and bold materials? So in this blog i'm going talk about the opposite ends of the interior spectrum and how I feel about them.

Online Fragrance Industry

For the past month or so, me and my team-mates worked on creating a fragrance brand and wanted to see where the gap is in the market. Fragrance is a sector which has stayed the same pretty much forever and there is so much room for change and challenge.

Today, I read The Business Of Fashion and they were talking about the way online shopping for fragrance is difficult and telling a story through visuals is so important to sell it. Also in our online world its all about who's selling it and what influencers are promoting it. With youngsters and their disposable incomes, they'll pretty much buy whatever they want, so when people such as Kim Kardashian are selling perfumes and promoting it over social media, it becomes almost unavoidable.

Met Gala 2018 - Heavenly Bodies: Fashion and the Catholic Imagination

Monday 4th May 2018, the Metropolitan Museum of Art in New York hosted the Met Gala which famous faces meet up to raise money for the Met's Costume Institute. This year the theme for the event was ' Heavenly Bodies: Fashion and the Catholic Imagination'. I loved this theme as it has such a broad artistic and interesting influence that the designers could really push boundaries in which direction they chose. 

Muslim Fashion - The $254 Billion Market

This week, I have been reading BOF and fastcompany.com  for some updates in whats been going on in fashion lately. I came across an interesting article about how Muslim fashion has such a huge market for modest clothing yet not many designers really cater to that. I found it quite baffling that some of the big spenders and elitists from Dubai who are majority Muslim people, have no designers to really turn to, to find fashion that suits them. Especially Muslim women.

The 60's

The 60's.

I'm not quite sure what my fascination with this era is, but Ive had it now since I was around 12. I think it stems from listening to the Beatles with my dad and watching their films 'A hard days night' and 'Yellow submarine'. Maybe the thought of a time I've not experienced feels interesting. Through growing up in a time where CDs were just becoming a thing, I feel the future hit the world extremely fast. Does thinking about old times bring nostalgia to our brains?

Style Icon - Iris Apfel

Today, I watched a documentary on Netflix about style icon Iris Apfel. Continuing on from last week, i've carried on my research looking at people throughout history who have changed fashion. I didn't know much about Iris. I just knew the name from seeing her at fashion shows wearing the big round glasses that cover her petite face. I've always wondered what it is that she done, and now I know.

Dorothy Draper - Interior Design

This week at uni, we have been looking at historical inspirations that have changed fashion norms and still inspire it today.  One that really stood out to me was Dorothy Draper who created designs for interiors and furnishings along with fabrics and accessories.

When reading about Dorothy Draper on https://www.dorothydraper.com/history/ , I found out that she was one of the people to make interior design a profession in 1923. I suppose before this it was always about tradition and just following how that time comes but Dorothy went completely opposite, using controversial designs and colours for its time. I also found out that she was the one to invent 'modern baroque' pieces. As a young teenager I loved this style and asked my parents to re-do my bedroom in this style for my birthday. I suppose I could say it was all thanks to Dorothy Draper.

The assassination of Gianni Versace

For the past 6 weeks, Ive been watching a crime story about the real life murder of Gianni Versace. I wasn't quite sure what to expect. However, with the title aiming at Versace, I was disappointed that the story has mainly been about his murderer, Andrew Cunana.

Fashion Brands And Disabilities

Mama Cax - Model

Today, I read an article on Glamour.com about how fashion brands should cater more to people with disabilities. As a person who can be quite ignorant about the world going on around me, I didn't quite realise how much of a problem buying or even putting clothes on can be for some people. I read three short experiences that disabled people had to go through, two of them included having to alter the clothes they buy, making them easier to put on and accessible and I read one of the woman who has dwarfism often gets told to look in the kids section. This completely shocked me. Obnoxious and ridiculous, why would adult want to shop in the kids section for themselves.

Brand Identity

Sketchbook - Off-White - Brand Identity (Stripes

When we think of our favorite brands, we automatically have images pop up in our heads of what they are most known for visually and socially. In one of my seminars last week, we were looking at what brands own what and I researched further into what they mean to each brand.

Why does fashion matter? - Personal Identity

Since I can remember, building on my own personal fashion taste hasn't been easy. With bloggers, Instagram and other social networking sites, influence and being influenced as a young person living in todays day and age, trying not to look at whats 'right' instead of whats right for me personally has been hard to dodge. Fashion and clothing is a way we all like to experiment with and show our own self expression. As a fashion student, i've always loved to see whats coming up in fashion and even editing my own clothes to save money but keeping up with trends. Although trends come and go, I feel they are not part of someones identity and express who they really are. 

TED Talks! The clues to a great story

Throughout all sectors; from fashion, music, travel and lifestyle, storytelling is one of the most important ways to captivate people and make them realise why they should care. Today, I watched a TED talk by American film director, Andrew Stanton on the clues to a great story. I found this talk extremely fascinating on how he used his life experiences to show how great story's are made.

A Day Of Research - London

Last Thursday, Me and my team went to London to do some research into different fragrance brands and asked employees what makes their brand stand out and what makes them different. The reason we looked at fragrance brands was because for our last semester, we are learning how to create a brand and its story. Fragrance is a sector in which stories are told through not just what it looks like, but also what it smells like so this is why I think our course wanted us all to look at fragrance and create a brand around it.

The Naked Brand

Yesterday, I watched a documentary on brands and how they choose to advertise. It was greatly interesting to me how the least obvious methods of advertising actually showed to be the most successful. In a time where everywhere we look contains some method of advertising, do we still listen? These are the questions that were asked during the documentary and I feel like we loose trust in a lot of the content we now see.

Lacoste - save our species

On the 28th February this year, Lacoste and IUCN came together to create a campaign which would help 'save our species'. This beautiful campaign has made news over social media and came to my attention on Twitter earlier today. In my opinion, Lacoste as a brand has not excited anybody in quite a long time and as a slightly repetitive brand when it comes to fashion, to do something unique like this made me want to look further into how they are helping save endangered species. With Lacoste being famous for their polos with their trademark crocodile logo, they created a limited-edition polo collection to sell with endangered species as the logo instead of using their trademark crocodile.