Minimal VS Maximal

This week at uni, I've been looking at 8 different brands to decide which one I would like to take forward to create a brand story for, with fragrance in mind. One of the brands which has stood out to me is House of Hackney. Its maximal approach has made me question... whats happened to maximal design and bold materials? So in this blog i'm going talk about the opposite ends of the interior spectrum and how I feel about them.

Its a Trend - Packaging

This semester, me and my team at uni have been working towards creating a brand for a perfume. With this comes looking at what people are looking for now and what kinds of trends we can find out there that can help us with our aesthetic for our products and also for the brand itself.

When it comes to trends I like to look at WGSN which is a trend forecasting website. In absolute relief, I came across packaging trends for A/W 19/20 which was a great bit of research which could help us in a big way. I found this trend was called 'Free Style' and its really taking packaging in a new artistic direction.