On the 28th February this year, Lacoste and IUCN came together to create a campaign which would help 'save our species'. This beautiful campaign has made news over social media and came to my attention on Twitter earlier today. In my opinion, Lacoste as a brand has not excited anybody in quite a long time and as a slightly repetitive brand when it comes to fashion, to do something unique like this made me want to look further into how they are helping save endangered species. With Lacoste being famous for their polos with their trademark crocodile logo, they created a limited-edition polo collection to sell with endangered species as the logo instead of using their trademark crocodile.
