Online Fragrance Industry

For the past month or so, me and my team-mates worked on creating a fragrance brand and wanted to see where the gap is in the market. Fragrance is a sector which has stayed the same pretty much forever and there is so much room for change and challenge.

Today, I read The Business Of Fashion and they were talking about the way online shopping for fragrance is difficult and telling a story through visuals is so important to sell it. Also in our online world its all about who's selling it and what influencers are promoting it. With youngsters and their disposable incomes, they'll pretty much buy whatever they want, so when people such as Kim Kardashian are selling perfumes and promoting it over social media, it becomes almost unavoidable.

A Day Of Research - London

Last Thursday, Me and my team went to London to do some research into different fragrance brands and asked employees what makes their brand stand out and what makes them different. The reason we looked at fragrance brands was because for our last semester, we are learning how to create a brand and its story. Fragrance is a sector in which stories are told through not just what it looks like, but also what it smells like so this is why I think our course wanted us all to look at fragrance and create a brand around it.