Tom Dixon is an English designer who specialises in furniture, lighting and accessories. He is his own brand and has amazing interior pieces which lie in some of the greatest spaces. As a brand I feel his designs are very sophisticated with rich colours and deep shades. This is also suggested by his understandable expensive prices. I would say the target consumer of this brand would a middle class 30+ male or female. I was drawn to this brand as I see it as a luxury lifestyle market that anybody can aspire to. I could only dream in having his pieces in my future home!
