On the 28th February this year, Lacoste and IUCN came together to create a campaign which would help 'save our species'. This beautiful campaign has made news over social media and came to my attention on Twitter earlier today. In my opinion, Lacoste as a brand has not excited anybody in quite a long time and as a slightly repetitive brand when it comes to fashion, to do something unique like this made me want to look further into how they are helping save endangered species. With Lacoste being famous for their polos with their trademark crocodile logo, they created a limited-edition polo collection to sell with endangered species as the logo instead of using their trademark crocodile.
IUCN created SOS (save our species) and partnered with Lacoste to help give them a platform to create funds for this huge project. Aswell as doing something ethical, I feel this was a smart move from Lacoste to help them regain some lost attention and also get recognition from consumers who have strong emotional connections with animals and may feel empathy towards how they our helping in other areas.
Yesterday, I blogged about messages and slogans and how they have translated into our clothes and communicate what we may think and what we stand for and I felt this was a great example to share with you all if you haven't quite yet seen it. Politically, I still feel not enough is being done around the globe to help protect our animals and species, so giving them the rights they deserve, this message was important for me to share.
Below are some images from the Lacoste website showing which species are endangered and how little of them are sadly left:
https://www.lacoste.com/gb/saveourspecies.html
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