Brand Identity

Sketchbook - Off-White - Brand Identity (Stripes

When we think of our favorite brands, we automatically have images pop up in our heads of what they are most known for visually and socially. In one of my seminars last week, we were looking at what brands own what and I researched further into what they mean to each brand.

A Day Of Research - London

Last Thursday, Me and my team went to London to do some research into different fragrance brands and asked employees what makes their brand stand out and what makes them different. The reason we looked at fragrance brands was because for our last semester, we are learning how to create a brand and its story. Fragrance is a sector in which stories are told through not just what it looks like, but also what it smells like so this is why I think our course wanted us all to look at fragrance and create a brand around it.