Fashion Brands And Disabilities

Mama Cax - Model

Today, I read an article on Glamour.com about how fashion brands should cater more to people with disabilities. As a person who can be quite ignorant about the world going on around me, I didn't quite realise how much of a problem buying or even putting clothes on can be for some people. I read three short experiences that disabled people had to go through, two of them included having to alter the clothes they buy, making them easier to put on and accessible and I read one of the woman who has dwarfism often gets told to look in the kids section. This completely shocked me. Obnoxious and ridiculous, why would adult want to shop in the kids section for themselves.

A Day Of Research - London

Last Thursday, Me and my team went to London to do some research into different fragrance brands and asked employees what makes their brand stand out and what makes them different. The reason we looked at fragrance brands was because for our last semester, we are learning how to create a brand and its story. Fragrance is a sector in which stories are told through not just what it looks like, but also what it smells like so this is why I think our course wanted us all to look at fragrance and create a brand around it.